you can't touch or see up close
QVC cultivates an air of intimacy; many of its sets are designed to look like rooms in a home. Even though you already knew those rooms aren't real, a walk into the cavernous QVC studio space still comes as a shock. Beneath crisscrossing strips of lights discount tiffany and cameras, 17 sets nestle next to each other- a sort of Potemkin villa. And yet the place feels eerily empty. The vastness dwarfs the stagehands and models. Only the hosts, talking merrily to thin air, seem able to overcome all that empty space. They're the only ones who manage to look life-size.
A QVC host receives six months of training, and when you watch a broadcast close up, you can understand why. QVC hosts are not discount tiffany accessories just preternaturally peppy people who can talk about anything-although they are that. They must master the details of dozens of products, and talk about them while monitoring a split screen that shows both the current shot and the next one. They must deal with a steady stream of spokespeople and customer call-ins. Oh, and they have to convince you that you want to buy a product you can't touch or see up close.
The night before we went on the tour, my fiancé flipped on QVC in the hotel room. An earnest young woman discount tiffany bracelets was extolling the many varieties of Philosophy perfume."This one's very spiritual," she said. "It's good if you're especially prayerful."Even I found it hard to explain where this was coming from. The perfume in question reminds me less of God than of grandmothers and old dresser drawers. After a moment, however, her pitch started to make sense. After all, as Peter asked, how do you sell perfume on TV?

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